{"title":"Baby \u0026 Toddler","description":null,"products":[{"product_id":"baby-swim-float-with-uv-sun-canopy","title":"Baby Swim Float with UV Sun Canopy","description":"\u003cp\u003eA stable, ready-to-use float for a baby's first time in the water: solid foam construction with a removable UPF 50+ canopy, for use in the pool or bath under adult supervision.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSolid foam core, no inflation:\u003c\/strong\u003e Built from foam rather than air chambers, so there's no pump needed and no risk of it deflating mid-use the way an inflatable ring can.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSupports front and back floating:\u003c\/strong\u003e Adjusts for tummy or back positioning, so it works as your baby gets more comfortable in the water.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRemovable UPF 50+ canopy:\u003c\/strong\u003e Shades your baby's face and head on sunny days, and comes off when it's not needed.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdjustable safety straps:\u003c\/strong\u003e Fits snugly for a secure hold, and the soft finish is gentle against sensitive baby skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eBaby swim float\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eAge range\u003c\/td\u003e\n\u003ctd\u003e3 months to 2 years\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSuitable weight\u003c\/td\u003e\n\u003ctd\u003e5 to 18 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003eFoam core with TPU outer layer\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSun protection\u003c\/td\u003e\n\u003ctd\u003eRemovable UPF 50+ canopy\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eUse\u003c\/td\u003e\n\u003ctd\u003eSwimming pool, beach, bath\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eIncluded\u003c\/td\u003e\n\u003ctd\u003eStorage net, instruction manual\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eColour options\u003c\/td\u003e\n\u003ctd\u003eBlue, pink, green\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cstrong\u003eAlways use within arm's reach of an adult, without exception. This float supports your baby in the water but does not prevent drowning and is not a substitute for active supervision.\u003c\/strong\u003e Check straps are snug but not tight before each use, and check your child's age and weight fall within the stated range.\u003c\/p\u003e\n\n\u003cp\u003eUse it for early pool visits, bath time, or a beach holiday, always under direct adult supervision.\u003c\/p\u003e","brand":"Sweet Decors","offers":[{"title":"Blue","offer_id":54875671822678,"sku":null,"price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":54875671855446,"sku":null,"price":109.95,"currency_code":"GBP","in_stock":true},{"title":"Green","offer_id":54875671888214,"sku":null,"price":109.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0362\/2742\/files\/imgi_58_11_a21555d4-bb02-4659-ad1a-208502b91632.png?v=1785745275"},{"product_id":"baby-rattle-toy-set-with-animal-socks","title":"Baby Rattle Toy Set with Animal Socks","description":"\u003cp\u003eColourful rattles that grow with your baby: a 4-piece set of soft wrist and foot rattles with animal designs, made for sensory play from birth.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft, gentle material:\u003c\/strong\u003e Cotton and polyester construction designed to be comfortable against a baby's skin.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColourful animal patterns:\u003c\/strong\u003e Bright, varied designs to help stimulate visual development during early months.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWrist and foot straps:\u003c\/strong\u003e Two wrist rattles and two foot socks, giving your baby a few different ways to engage during playtime.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLightweight and easy to grasp:\u003c\/strong\u003e Sized for small hands and feet, supporting early motor skill development.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003ctd\u003eAge range\u003c\/td\u003e\n\u003ctd\u003e0 to 12 months\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003eCotton and polyester\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003e52 g\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSet contents\u003c\/td\u003e\n\u003ctd\u003e4 pieces\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003eOne size\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eAssorted\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eHand wash recommended\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eAlways use under adult supervision. Before each use, check straps, seams, and any small components for looseness, fraying, or damage, and discard the toy if any part becomes loose or detached, since small parts can present a choking hazard for infants. Do not leave a baby unattended while wearing wrist or foot rattles, and remove during sleep.\u003c\/p\u003e\n\n\u003cp\u003eUse during supervised playtime to encourage visual tracking, grasping, and early motor skills.\u003c\/p\u003e","brand":"Sweet Decors","offers":[{"title":"Default Title","offer_id":54910393844054,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0362\/2742\/files\/imgi_228_S0e1507f1e2aa46728f219bd32d1a1126v.webp?v=1786065476"},{"product_id":"plush-animal-wrist-rattle","title":"Plush Animal Wrist Rattle","description":"\u003cp\u003eA soft, engaging companion for early sensory play: a plush stuffed-animal wrist rattle with sound and light features, sized for tiny hands to grasp.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft plush material:\u003c\/strong\u003e Gentle against delicate baby skin, comfortable for regular handling.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSound and light features:\u003c\/strong\u003e Musical and flashing elements aim to engage auditory and visual senses during play.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCompact size:\u003c\/strong\u003e At 16.5 x 10 cm, sized for small hands to grasp and shake easily.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStuffed animal design:\u003c\/strong\u003e A cute, engaging shape suited to early imaginative play.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003ctd\u003eAge range\u003c\/td\u003e\n\u003ctd\u003e0 to 12 months\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003eSoft plush cloth\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eDimensions\u003c\/td\u003e\n\u003ctd\u003e16.5 x 10 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eFeatures\u003c\/td\u003e\n\u003ctd\u003eSound, light, textured elements\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eAlways use under adult supervision. Inspect the toy regularly, including any inflatable or textured component, for punctures, tears, or looseness, and stop use immediately if any part is damaged, deflated, or shows signs a small piece could come loose, since infants explore toys with their mouths and small or damaged parts are a choking and suffocation risk. Remove the toy during sleep and unsupervised time.\u003c\/p\u003e\n\n\u003cp\u003eUse during supervised playtime to support early sensory exploration and grasping skills.\u003c\/p\u003e","brand":"Sweet Decors","offers":[{"title":"Bird","offer_id":54910419075414,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Elephant","offer_id":54910419108182,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Fish","offer_id":54910419140950,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Dinosaur","offer_id":54910419173718,"sku":null,"price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0362\/2742\/files\/imgi_491_S2edc8b2fadaa4c318b03de32a07f898aH.webp?v=1786065913"},{"product_id":"geometric-baby-rattle","title":"Geometric Baby Rattle","description":"\u003cp\u003eA simple, engaging rattle shaped to support early hand-eye coordination and grasping practice, sized right for infants aged 3 to 12 months.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGeometric shape:\u003c\/strong\u003e Aids visual engagement and sensory stimulation for young infants exploring shapes and textures.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable build:\u003c\/strong\u003e Made to hold up to everyday play and repeated grasping.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCompact size:\u003c\/strong\u003e At 9.7 x 9.1 x 8.5 cm, sized for small hands to hold and manipulate easily.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUnisex design:\u003c\/strong\u003e Suited to any baby, supporting motor skill progression at key developmental stages.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003ctd\u003eAge range\u003c\/td\u003e\n\u003ctd\u003e3 to 12 months\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003eDurable plastic (confirm exact material with supplier)\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eDimensions\u003c\/td\u003e\n\u003ctd\u003e9.7 x 9.1 x 8.5 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eDesign\u003c\/td\u003e\n\u003ctd\u003eUnisex\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eAlways use under adult supervision. Check the toy regularly for cracks, sharp edges, or loose pieces, and stop use if any damage is found, since infants explore toys by mouth and any small or broken piece is a choking hazard. Not intended for children under 3 months without checking the toy is appropriate for their developmental stage.\u003c\/p\u003e\n\n\u003cp\u003eUse during supervised playtime to support grasping, hand-eye coordination, and sensory exploration.\u003c\/p\u003e","brand":"Sweet Decors","offers":[{"title":"Dumbbell Ball","offer_id":54910420418902,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Rattle Ball","offer_id":54910420451670,"sku":null,"price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0362\/2742\/files\/imgi_236_Aa15c0d00a5314bc68e209a5e827e2f2fN.webp?v=1786066209"},{"product_id":"ergonomic-adjustable-baby-carrier","title":"Ergonomic Adjustable Baby Carrier","description":"\u003cp\u003eKeep your baby close while your hands stay free: an adjustable baby carrier with padded straps, supporting front and back carrying as your baby grows.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMultiple carry positions:\u003c\/strong\u003e Supports front-facing inward, front-facing outward, and back carrying, adjusting as your baby grows and gains head and neck control.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePadded strap layout:\u003c\/strong\u003e Shoulder and waist padding helps spread weight during walks, errands, and travel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdjustable fit:\u003c\/strong\u003e Sized to support babies from 3.2 kg to 20 kg, and adjusts across different caregivers.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEveryday versatility:\u003c\/strong\u003e Suited to daily indoor and outdoor use across different weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eErgonomic adjustable baby carrier\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSupported weight range\u003c\/td\u003e\n\u003ctd\u003e3.2 kg to 20 kg (7.1 lb to 44 lb)\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCarry positions\u003c\/td\u003e\n\u003ctd\u003eFront inward, front outward, back carry\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eMachine washable\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eDesign\u003c\/td\u003e\n\u003ctd\u003eUnisex, adjustable for different caregivers\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eColour and pattern options\u003c\/td\u003e\n\u003ctd\u003e10 designs, including solids, houndstooth, leopard, checkerboard, and ink painting\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003e\u003cstrong\u003eRead the manufacturer's full instructions before first use, and always follow safe babywearing practice.\u003c\/strong\u003e For newborns and young infants without full head and neck control, use only the front-facing-inward position with the baby upright, chin clear of the chest, and airway unobstructed; check your baby's face is visible and not pressed against fabric or your body at all times. Position your baby's hips and thighs in a spread-squat (\"M\") shape with knees supported higher than the bottom, rather than hanging straight down, which helps support healthy hip development. Front-facing-outward and back-carrying positions are generally not appropriate until a baby has strong, independent head and neck control, typically from around 4 to 6 months; confirm the manufacturer's specific age guidance for each position before use. Never leave a baby unattended in the carrier, and check regularly that their airway is clear, especially during feeding or sleep in the carrier.\u003c\/p\u003e\n\n\u003cp\u003eUse it for walks, errands, and travel, adjusting the carry position and fit as your baby grows.\u003c\/p\u003e","brand":"Sweet Decors","offers":[{"title":"Off White - Solid","offer_id":54910424973654,"sku":null,"price":94.95,"currency_code":"GBP","in_stock":true},{"title":"Khaki - Houndstooth","offer_id":54910425006422,"sku":null,"price":94.95,"currency_code":"GBP","in_stock":true},{"title":"Coffee Black - Houndstooth","offer_id":54910425039190,"sku":null,"price":94.95,"currency_code":"GBP","in_stock":true},{"title":"Black White - Houndstooth","offer_id":54910425071958,"sku":null,"price":94.95,"currency_code":"GBP","in_stock":true},{"title":"Brown - Houndstooth","offer_id":54910425104726,"sku":null,"price":94.95,"currency_code":"GBP","in_stock":true},{"title":"Black - Leopard","offer_id":54910425137494,"sku":null,"price":94.95,"currency_code":"GBP","in_stock":true},{"title":"Green - Leopard","offer_id":54910425170262,"sku":null,"price":94.95,"currency_code":"GBP","in_stock":true},{"title":"White - Leopard","offer_id":54910425203030,"sku":null,"price":94.95,"currency_code":"GBP","in_stock":true},{"title":"Beige Black - Checkerboard","offer_id":54910425235798,"sku":null,"price":94.95,"currency_code":"GBP","in_stock":true},{"title":"Gray - Ink Painting","offer_id":54910425268566,"sku":null,"price":94.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/0362\/2742\/files\/imgi_82_BabyCarrierErgonomicAdjustableInfantSling_1_fb4c57f9-7615-44d4-a8ba-56d80431f7b9.png?v=1786066611"},{"product_id":"silicone-baby-bib-with-deep-pocket","title":"Silicone Baby Bib with Deep Pocket","description":"\u003cp\u003eFewer clothes changes at mealtime: a soft silicone bib with a deep catch pocket that traps crumbs and spills before they land on the floor.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDeep spill pocket:\u003c\/strong\u003e Catches crumbs and liquids during feeding, keeping clothes and floors cleaner.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft food-grade silicone:\u003c\/strong\u003e Flexible and comfortable for daily wear.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdjustable neck fit:\u003c\/strong\u003e Multiple discrete strap settings help it fit as your child grows, from baby through toddler years.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDishwasher-safe, wipe-clean:\u003c\/strong\u003e Rinses quickly for simple cleanup, cutting down on bib laundry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003ctd\u003eProduct type\u003c\/td\u003e\n\u003ctd\u003eReusable silicone baby bib with pocket\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003e100% soft silicone\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eAge range\u003c\/td\u003e\n\u003ctd\u003e6 months to 6 years\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eClosure\u003c\/td\u003e\n\u003ctd\u003eAdjustable neck strap, multiple fit settings\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eDishwasher-safe, stain-resistant, wipe-clean\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003eApproximately 25 x 22 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eWeight\u003c\/td\u003e\n\u003ctd\u003eApproximately 0.10 kg per bib\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003eIn the box\u003c\/td\u003e\n\u003ctd\u003e3 x silicone baby bibs with deep pocket\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cp\u003eAlways supervise a child wearing a bib during feeding, and check the strap closure is secure but not tight around the neck. 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